A marketing strategy is the most effective when it is an integral component of corporate strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales.
Migraine Media Group’s Strategic Consulting Services are designed
to effectively compete in today’s constantly changing market
place and prepare your company to proactively implement planning
as emerging trends develop.
Customer Profiling
Profiles can be demographically or behaviorally based, and
the difference is very important to your business. In the past
goods and services were predominantly exchanged through brick
and mortar retail channels and personal face to face business
interactions. Trading was practiced personally, so customers
were easily identified and communicated to.
During the 20th century, advertising and marketing trends from
Radio to Television Broadcasting were developed; these mediums
gave rise to international branding and mass market consumption.
Soon stores became franchises, direct response trends emerged
via broad audience reaches and telephone in conjunctions with
mail ordering offered products to become traded globally. Customer
Relationship Management (CRM) programs were implemented as
data base technology shortly developed soon after; unfortunately
data often fails to provide actionable information for marketers
As we transitioned, into the New Millennium, New Media and
the Internet have yet restructured how trade is practiced;
examples include on-line stores, e-mail campaigning, mobile,
and SEO marketing tactics amongst others. Migraine Media understands
emerging technology and has developed ways for our clients
to maximize the value of their customers, from acquisition
throughout their lifecycle using the most effective up to date
profiling tools available.
Market Research
Market Research is a systematic, objective collection and analysis
of data about a particular target market, competition, and/or
environment. It always incorporates some form of data collection
whether it is secondary research (often referred to as desk
research) or primary research which is collected direct from
a respondent.
The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organizations, whether they are large or small.
Market segmentation and targeting, positioning, new product
research, media optimization, customer satisfaction/loyalty
research, and performance evaluation is necessary to effectively
implement especially during an, “Economic Recession”.
Migraine Media Group uses leading-edge technology and modeling
tools to help companies improve performance by making better
marketing decisions. We have applied our state-of-the-science
approaches for for-profit and not-for-profit companies with
business and consumer targets, resulting in high-return programs
and stronger brands WITHOUT our clientele enduring A BIG MARKETING
RESEARCH FIRM price tag!
Strategic Planning
Strategic planning concerns all business areas and involves
the making of strategic decisions. Evaluating your company’s
strengths and weaknesses are essentially internal to the organization
and relate to matters concerning resources, programs and organization
in key areas. These include:
- • Sales - marketing - distribution - promotion - support
- • Management - systems - expertise - resources;
- • Operations - efficiency - capacity - processes;
- • Products - services - quality - pricing - features - range - competitiveness;
- • Finances - resources - performance;
- • R&D - effort - direction - resources;
- • Costs - productivity - purchasing;
- • Systems - organization - structures.
- Unfortunately, there are also external threats and opportunities which can confront a company, often in the following areas:
- Migraine Media Group assists companies in determining the steps required to reach an objective and developing an overall policy for this purpose in order to position the company within the market place in the best possible way.
The company's own industry where structural changes may
be occurring (Size and segmentation; growth patterns and
maturity; established patterns and relationships, emergence/contraction
of niches; international dimensions; relative attractiveness
of segments)
The marketplace which may be altering due to economic
or social factors (Customers; distribution channels;
economic factors, social/demographic issues; political & environmental
factors)
Competition which may be creating new threats or opportunities
(Identities, performances, market shares, likely plans,
aggressiveness, strengths & weaknesses)
New technologies which may be causing fundamental changes
in products, processes, etc.
(Substitute products, alternative solutions, shifting channels,
cost savings etc.)
“The one who adapts his policy to the times prospers, and likewise that the one whose policy clashes with the demands of the times does not (Niccolo Machiavelli”).
Corporate Identity and Branding
A corporate identity is the "persona" of a corporation
which is designed to accord with and facilitate the attainment
of business. A company’s name, logo, typeface, colors, slogan,
etc., are elements that help comprise its corporate identity.
Migraine Media Group has effectively helped many clients develop
their Corporate Identity, and have successfully branded multiple
products into the market place. We deliver multiple packages
that are customized to fit our clients’ needs.
Business Development Strategies
Migraine Media has helped many of our clientele answer these
type questions:
• How has the company really been funded?
• How has the company sought to increase sales and market share?
• How have productivity/costs moved?
Business development includes a number of techniques designed
to create and grow an economic enterprise. Migraine Media Group
understands our clients’ revenue growth objectives and goals,
then consult them on how to execute multiple strategies necessary
to keep their growth in the black vs. the red side of an accounting
balance sheet!
Partnership Development Strategies
Aligning one’s business with other organizations and businesses
to equally expose partner brands to one another’s customers
has become a determent for many companies not practicing these
strategies in today’s marketplace.
As technologies continue to evolve "Markets are being
increasingly globalized"
Migraine Media Group understands processes leading to the integration
of economic, cultural, political, and social systems across
geographical boundaries and has the experience to position
your company to perform within your desired market share.
Market Analysis
As the customer constitutes the source of a company's revenue,
marketing strategy is closely linked with sales.
A large number of market analysis techniques are related to
sales forecasting, others are more general techniques for analyzing
markets. Therefore, market analysis is important.
Migraine Media Group, consults our clients on effective solutions
that will help them deliver measureable results.