Strategic Consulting


A marketing strategy is the most effective when it is an integral component of corporate strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales.

Migraine Media Group’s Strategic Consulting Services are designed to effectively compete in today’s constantly changing market place and prepare your company to proactively implement planning as emerging trends develop.


Customer Profiling
Profiles can be demographically or behaviorally based, and the difference is very important to your business. In the past goods and services were predominantly exchanged through brick and mortar retail channels and personal face to face business interactions. Trading was practiced personally, so customers were easily identified and communicated to.

During the 20th century, advertising and marketing trends from Radio to Television Broadcasting were developed; these mediums gave rise to international branding and mass market consumption. Soon stores became franchises, direct response trends emerged via broad audience reaches and telephone in conjunctions with mail ordering offered products to become traded globally. Customer Relationship Management (CRM) programs were implemented as data base technology shortly developed soon after; unfortunately data often fails to provide actionable information for marketers


As we transitioned, into the New Millennium, New Media and the Internet have yet restructured how trade is practiced; examples include on-line stores, e-mail campaigning, mobile, and SEO marketing tactics amongst others. Migraine Media understands emerging technology and has developed ways for our clients to maximize the value of their customers, from acquisition throughout their lifecycle using the most effective up to date profiling tools available.


Market Research
Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it is secondary research (often referred to as desk research) or primary research which is collected direct from a respondent.

The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organizations, whether they are large or small.

Market segmentation and targeting, positioning, new product research, media optimization, customer satisfaction/loyalty research, and performance evaluation is necessary to effectively implement especially during an, “Economic Recession”.
Migraine Media Group uses leading-edge technology and modeling tools to help companies improve performance by making better marketing decisions. We have applied our state-of-the-science approaches for for-profit and not-for-profit companies with business and consumer targets, resulting in high-return programs and stronger brands WITHOUT our clientele enduring A BIG MARKETING RESEARCH FIRM price tag!


Strategic Planning
Strategic planning concerns all business areas and involves the making of strategic decisions. Evaluating your company’s strengths and weaknesses are essentially internal to the organization and relate to matters concerning resources, programs and organization in key areas. These include:

  • Sales - marketing - distribution - promotion - support
  • Management - systems - expertise - resources;
  • Operations - efficiency - capacity - processes;
  • Products - services - quality - pricing - features - range - competitiveness;
  • Finances - resources - performance;
  • R&D - effort - direction - resources;
  • Costs - productivity - purchasing;
  • Systems - organization - structures.

  • Unfortunately, there are also external threats and opportunities which can confront a company, often in the following areas:

  • The company's own industry where structural changes may be occurring (Size and segmentation; growth patterns and maturity; established patterns and relationships, emergence/contraction of niches; international dimensions; relative attractiveness of segments)

    The marketplace which may be altering due to economic or social factors (Customers; distribution channels; economic factors, social/demographic issues; political & environmental factors)

    Competition which may be creating new threats or opportunities
    (Identities, performances, market shares, likely plans, aggressiveness, strengths & weaknesses)

    New technologies which may be causing fundamental changes in products, processes, etc. (Substitute products, alternative solutions, shifting channels, cost savings etc.)

  • Migraine Media Group assists companies in determining the steps required to reach an objective and developing an overall policy for this purpose in order to position the company within the market place in the best possible way.

“The one who adapts his policy to the times prospers, and likewise that the one whose policy clashes with the demands of the times does not (Niccolo Machiavelli”).


Corporate Identity and Branding
A corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business. A company’s name, logo, typeface, colors, slogan, etc., are elements that help comprise its corporate identity.
Migraine Media Group has effectively helped many clients develop their Corporate Identity, and have successfully branded multiple products into the market place. We deliver multiple packages that are customized to fit our clients’ needs.


Business Development Strategies
Migraine Media has helped many of our clientele answer these type questions:
• How has the company really been funded?
• How has the company sought to increase sales and market share?
• How have productivity/costs moved?


Business development includes a number of techniques designed to create and grow an economic enterprise. Migraine Media Group understands our clients’ revenue growth objectives and goals, then consult them on how to execute multiple strategies necessary to keep their growth in the black vs. the red side of an accounting balance sheet!


Partnership Development Strategies
Aligning one’s business with other organizations and businesses to equally expose partner brands to one another’s customers has become a determent for many companies not practicing these strategies in today’s marketplace.


As technologies continue to evolve "Markets are being increasingly globalized"
Migraine Media Group understands processes leading to the integration of economic, cultural, political, and social systems across geographical boundaries and has the experience to position your company to perform within your desired market share.


Market Analysis
As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales.


A large number of market analysis techniques are related to sales forecasting, others are more general techniques for analyzing markets. Therefore, market analysis is important.



Migraine Media Group, consults our clients on effective solutions that will help them deliver measureable results.


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